Lady Gaga topped the list by Forbes Celebrity 100 leaping over Oprah Winfrey. Lady Gaga beat Oprah this year because of her social media power. She can use Twitter and Facebook to work the 'little monsters' into a frenzy that leads to record sales and media attention. All those Little Monsters helped her sell 1 million digital downloads of the title track from the just-leaked Born This Way in five days. They also bought MAC makeup, Monster headphones and Virgin Mobile phones that were endorsed by Gaga (and featured in her videos). Her Monster Ball tour grossed $170 million from 137 shows; she's sold 15 million albums worldwide and has endorsement deals with Polaroid, Monster Cable and PlentyofFish.com. Also, a Russian billionaire reportedly paid $1 million to appear in the "Alejandro" video.
Forbes editor Dorothy Pomerantz told Reuters. "She's the best example of how celebrities will need to manage their careers in the coming years."
No comments:
Post a Comment